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Travel, Tourism, and Hospitality Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ritchie J R Brent; Goeldner, Charles R.; Ritchie, Nigel 作者

Wiley

译者

1994-3-1 出版日期

640 页数

USD 118.95 价格

Paperback

丛书系列

9780471582489 图书编码

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Travel, Tourism, and Hospitality Research 在线电子书图书描述

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

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