Sales Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Sales Promotion

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Roddy Mullin 作者
Kogan Page
譯者
2008-04-28 出版日期
300 頁數
USD 49.95 價格
Paperback
叢書系列
9780749450212 圖書編碼

Sales Promotion 在線電子書 圖書標籤: 促銷  promotion  marketing   


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Sales Promotion 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Sales Promotion 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Sales Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Sales Promotion 在線電子書 著者簡介


Sales Promotion 在線電子書 著者簡介


Sales Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Sales Promotion 在線電子書 圖書描述

Sales Promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month. Packed with practical examples as well as updated and new case studies, "Sales Promotion" details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. "Sales Promotion" includes new developments in the field, exploring the use of new media such as sms, mms, interactive TV and web-based advertising. It also considers the effects of the 2005 gambling act, and each chapter features a new interactive self-study question-and-feedback section. "Sales Promotion" is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, "Sales Promotion" can help you to get ahead and stay ahead of your competitors. The topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; and, researching and evaluating your promotion.

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