The Designer's Guide To Marketing And Pricing

The Designer's Guide To Marketing And Pricing pdf epub mobi txt 电子书 下载 2025

出版者:HOW Books
作者:Ilise Benun
出品人:
页数:288
译者:
出版时间:2008-3-2
价格:USD 24.99
装帧:Paperback
isbn号码:9781600610080
丛书系列:
图书标签:
  • 设计与文化 
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"The Designer's Guide to Marketing and Pricing" answers all the common questions asked by creatives every day. This book teaches readers, the nuts and bolts of running a creative services business including: creating a smart marketing plan that reflects their financial goals and planning small actionable steps to take to reach those financial goals; learning which marketing tools are most effective and how to use them; and, learning how to establish contact with potential clients, or how to deal with insiders who could make referrals to potential clients.The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.

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