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Humans just aren't entirely rational creatures.
We decide to roll over and hit the snooze button instead of going to the gym. We take out home loans we can't possibly afford. And did you know that people named Paul are more likely to move to St. Paul than other cities? All too often, our subconscious causes us to act against our own self-interest.
But our free-market economy is based on the assumption that we always do act in our own self-interest. In this provocative book, physician Peter Ubel uses his understanding of psychology and behavior to show that in some cases government must regulate markets for our own health and well-being. And by understanding and controlling the factors that go into our decisions, big and small, we can all begin to stop the damage we do to our bodies, our finances, and our economy as a whole.
Ubel's vivid stories bring his message home for anyone interested in improving the way our society works.
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直觉:为什么我们左右不了自己的生活
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在经济学里有一个重要的假设就是理性人假设，意思是人假如能够具有理智，总会选择对自己有利的行为，无数人都选择对自己有利的行为，就可以导致市场在总体上达到均衡，政府所要做的事情，就是无为而治。 要这么说，最早发现市场经济政府作用游戏规则的不是斯密，是老子。 当...
评分 评分在经济学里有一个重要的假设就是理性人假设，意思是人假如能够具有理智，总会选择对自己有利的行为，无数人都选择对自己有利的行为，就可以导致市场在总体上达到均衡，政府所要做的事情，就是无为而治。 要这么说，最早发现市场经济政府作用游戏规则的不是斯密，是老子。 当...
评分封面装帧很漂亮，又是经济读物，一冲动就借了。一看开头，晕了，动不动就亚当·斯密跟他的《国富论》，继续装。看到中段，才恍然大悟作者聊的不过就是行为决策学。但这语言，好枯燥啊。还不如，我再看一遍《影响力》或者《别做正常的傻瓜》咧。 101123上外公家
评分封面装帧很漂亮，又是经济读物，一冲动就借了。一看开头，晕了，动不动就亚当·斯密跟他的《国富论》，继续装。看到中段，才恍然大悟作者聊的不过就是行为决策学。但这语言，好枯燥啊。还不如，我再看一遍《影响力》或者《别做正常的傻瓜》咧。 101123上外公家
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