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Mass Advertising as Social Forecast 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jib Fowles 作者

Greenwood Press

译者

1976-08-11 出版日期

168 页数

USD 41.95 价格

Hardcover

丛书系列

9780837185958 图书编码

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Mass Advertising as Social Forecast 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

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