Understanding the Consumer

Understanding the Consumer pdf epub mobi txt 电子书 下载 2025

出版者:Financial TImes Prentice Hall
作者:Bernard Dubois
出品人:
页数:338
译者:
出版时间:2000-09-11
价格:USD 72.34
装帧:Paperback
isbn号码:9780136163688
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图书标签:
  • the 
  • consumer 
  • Understanding 
  • Consumer 
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Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict, Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications.

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