Basic Marketing Research (3rd Edition)

Basic Marketing Research (3rd Edition) pdf epub mobi txt 电子书 下载 2025

出版者:Prentice Hall
作者:Naresh K. Malhotra
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页数:672
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出版时间:2008-09-12
价格:USD 181.67
装帧:Hardcover
isbn号码:9780136037903
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Focusing on the interaction between marketing research decisions and marketing management decisions , Malhotra offers a highly contemporary review that enables readers to i ncrease their SPSS and Excel skills .

The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting

A useful reference for marketing professionals who need to increase their market research skills.

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