The Dynamics of Persuasion 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Richard M. Perloff 作者

Lawrence Erlbaum

译者

2002-12-01 出版日期

384 页数

USD 135.00 价格

Hardcover

丛书系列

9780805840872 图书编码

The Dynamics of Persuasion 在线电子书图书标签: 心理学课本政治传播学 psychology propagation

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The Dynamics of Persuasion 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Dynamics of Persuasion 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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说服课程教材。还不错，这类工具书的一个通病就是太general了，不过抓住一两个理论也是好的。配合《影响力》使用也不错

评分☆☆☆☆☆

说服课程教材。还不错，这类工具书的一个通病就是太general了，不过抓住一两个理论也是好的。配合《影响力》使用也不错

评分☆☆☆☆☆

说服课程教材。还不错，这类工具书的一个通病就是太general了，不过抓住一两个理论也是好的。配合《影响力》使用也不错

评分☆☆☆☆☆

strategic political communication课本之一~作者这傻逼小故事开头的写法真让人受不了= =

评分☆☆☆☆☆

strategic political communication课本之一~作者这傻逼小故事开头的写法真让人受不了= =

The Dynamics of Persuasion 在线电子书著者简介

Cleveland State University

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The Dynamics of Persuasion 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Dynamics of Persuasion 在线电子书图书描述

This work presents an introduction to persuasive communication and attitude change. It explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. The text has several objectives, including to: enhance students' understanding of persuasion theories and research; introduce readers to the social science perspective on persuasion; expose students to major issues discussed in the field of persuasion research; help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and raise consciousness about the ethics of contemporary persuasion. It introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. It combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention.

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