Online Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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David Phillips 作者

Kogan Page

译者

2009-06-28 出版日期

274 页数

USD 37.50 价格

Paperback

丛书系列

9780749449681 图书编码

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发表于2024-11-10

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Online Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Online Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Online Public Relations 在线电子书图书描述

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of "Online Public Relations" shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

Online Public Relations 在线电子书下载 mobi epub pdf txt 在线电子书下载

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