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Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Roger A. Kerin 作者

McGraw-Hill Higher Education (ISE)

译者

2005-04-01 出版日期

0 页数

USD 71.16 价格

Paperback

丛书系列

9780071116091 图书编码

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Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Marketing, 8e" by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. This edition is available in both print version and interactive /online version via PowerText, an integrated learning experience that combines the traditional content of a textbook with the media-rich environment of the Internet and both versions are supported by a dramatically expanded and improved multimedia teaching package.

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