New infotainment Technologies in the Home 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dholakia, Ruby R.; Mundorf, Norbert; Dholakia, Nikhilesh 作者

Lawrence Erlbaum

译者

1996-03-01 出版日期

300 页数

USD 95.00 价格

Hardcover

丛书系列

9780805816266 图书编码

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New infotainment Technologies in the Home 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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New infotainment Technologies in the Home 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

New infotainment Technologies in the Home 在线电子书图书描述

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

This book provides one of the best introductions to complex issues such as:

* business forces that will shape "Home IT" of the future;

* industry structure of the future "Infotainment" mega-business;

* factors affecting consumer adoption and use of IT;

* international differences in the management of the IT sector; and

* public policies that will shape the deployment and use of IT.

New infotainment Technologies in the Home 在线电子书下载 mobi epub pdf txt 在线电子书下载

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