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Public Relations Theory 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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作者

Routledge

译者

1989-9-1 出版日期

368 页数

USD 59.95 价格

Paperback

丛书系列

9780805806922 图书编码

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发表于2024-12-28

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Public Relations Theory 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Public Relations Theory 在线电子书图书描述

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

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