The Little Blue Book of Marketing pdf epub mobi txt 电子书下载 2025

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出版者:Penguin Group USA

作者:Lance, Steve

出品人:

页数:256

译者:

出版时间:2009

价格:USD 21.95

装帧:Hardcover

isbn号码:9781591843054

丛书系列:

图书标签:

营销
管理
商业
Marketing

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Steve Lance has contributed to The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day as an author. Steve Lance and Jeff Woll are partners at Unconventional Wisdom, a creative resource group. Lance was formerly a creative director with Della Femina, Travisano & Partners and creative director of NBC. Woll was a twenty-year veteran of OgilvyWorldwide, including stints as COO of their Montreal office and CEO of Ogilvy & Mather Partners in New York. Both authors have won numerous industry awards.