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Persuasive Imagery 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Scott, Linda M. (EDT)/ Batra, Rajeev (EDT) 作者

Lawrence Erlbaum

譯者

2003-02-01 出版日期

464 頁數

USD 120.00 價格

Hardcover

叢書系列

9780805842029 圖書編碼

Persuasive Imagery 在線電子書圖書標籤: RajeevBatra Marketing

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發表於2025-01-08

Persuasive Imagery 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Persuasive Imagery 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Persuasive Imagery 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Persuasive Imagery 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Persuasive Imagery 在線電子書圖書描述

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: "Image and Response"; "Image and Word"; "Image and the Ad"; and "Image and Object". Having travelled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, the reader of this volume should have a new respect for the complexity of human visual response and the research that is trying to explain it. It should be of interest to those involved in consumer behaviour, consumer psychology, advertising, marketing and visual communication.

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