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International Marketing Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Kumar, V. 作者

译者

1999-8 出版日期

448 页数

$ 226.00 价格

丛书系列

9780130453860 图书编码

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International Marketing Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes students through all phases of developing and conducting international marketing research. *The most current information available on research methodologies. *Assists students to develop effective strategies to thrive in the global marketplace. *Examples and references: From ongoing international marketing research and international business research projects. *Makes students aware of both broad and specific issues related to IMR. *Aids student researchers in conducting studies in an international market. *The latest computer technology and resources toward developing effective, state-of-the-art research methods. *Introduces students to the research tools.

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