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Business Market Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Anderson, James C.; Narus, James A. 作者

译者

1998-11 出版日期

448 页数

$ 140.12 价格

丛书系列

9780135226575 图书编码

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Business Market Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.

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