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International Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Backhaus, Klaus; Buschken, Joachim; Voeth, Markus 作者

译者

2005-1 出版日期

480 页数

$ 90.40 价格

丛书系列

9780333963883 图书编码

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International Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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International Marketing 在线电子书图书描述

"International Marketing" is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the co-ordination of a company's different national marketing programmes. How can, for example, an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can "going international" have on an international cost position? How can lead markets act as a guide to future developments in other countries? "International Marketing" takes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies.

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