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Barlow, Nigel 作者

Random House UK

譯者

2001-5 出版日期

288 頁數

238.00元價格

叢書系列

9780712680684 圖書編碼

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發表於2024-11-08

Batteries Included 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Batteries Included 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Batteries Included 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Batteries Included 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Batteries Included 在線電子書圖書描述

The last two decades have seen the rise and rise of the service economy, where image - and customer perceptions - are crucially important in building a successful business. Rarely do we buy a hard, tangible object called a 'product'. Financial services sell peace of mind; car manufacturers sell a self-image and an aspirational lifestyle; computer and software companies offer 'solutions' - even food is fashion. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. He explores with original examples and first-hand experinces why service so often falls short of customer expectations, and shows how to think and act to create legendary service in the reader's own organization.

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