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Ind, Nicholas; Watt, Cameron J.; 作者

译者

2004-6 出版日期

192 页数

$ 71.19 价格

丛书系列

9781403920584 图书编码

Inspiration 在线电子书图书标签: S2

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发表于2024-11-22

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Inspiration 在线电子书图书描述

This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

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