Managing Business Relationships 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Managing Business Relationships

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David Ford 作者
Wiley
譯者
2003-07-16 出版日期
228 頁數
USD 65.00 價格
Paperback
叢書系列
9780470851258 圖書編碼

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Managing Business Relationships 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Managing Business Relationships 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Managing Business Relationships 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Managing Business Relationships 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Managing Business Relationships 在線電子書 圖書描述

No company can be an island in today's business world. Each one is locked into a complex network of relationships with suppliers, customers and other business partners. To be effective, managers within companies must constantly assess these relationships and the intentions, actions and reactions of their counterparts within them. Indeed, managing its relationships and its position in the business network has become the critical task on which a company's very existence stands or falls. This new edition of "Managing Business Relationships" aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group. The book provides a structured way to understand business networks and their effect on the practicing manager. It offers a complete analysis of management in different relationships including those with suppliers, customers, distributors and development partners. It includes a brand new and easy to understand model of managing in networks. This book is vital reading for students of business marketing, purchasing, business networks and relationship management at the MBA and final year undergraduate level. It will also be a valuable resource for all managers operating in business markets, including those in purchasing, marketing, technical development and distribution.

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