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Marketing Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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David A. Aaker 作者

Wiley

译者

2009-12-21 出版日期

798 页数

$ 263.86 价格

Hardcover

丛书系列

9780470317259 图书编码

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Marketing Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Marketing Research" offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.

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