Creating Brand Loyalty

Creating Brand Loyalty pdf epub mobi txt 电子书 下载 2025

出版者:Hudson House Publishing
作者:Richard D. Czerniawski
出品人:
页数:298
译者:
出版时间:1999-12
价格:USD 35.00
装帧:Paperback
isbn号码:9781587768149
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图书标签:
  • Business 
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"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.

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