New Products Management. 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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C. Merle Crawford 作者

McGraw-Hill

译者

2008-1 出版日期

552 页数

USD 103.25 价格

Paperback

丛书系列

9780071263368 图书编码

New Products Management. 在线电子书图书标签: 管理学

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发表于2024-12-28

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New Products Management. 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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New Products Management. 在线电子书图书描述

Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management".

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