Winning Across Global Markets 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Dan Steinbock 作者

Jossey-Bass

译者

2010-04-12 出版日期

291 页数

USD 27.95 价格

Hardcover

丛书系列

9780470339664 图书编码

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发表于2025-02-11

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Winning Across Global Markets 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.

Winning Across Global Markets 在线电子书下载 mobi epub pdf txt 在线电子书下载

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