Online Communities Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Anna Buss 作者

New Riders Press

译者

2009-3-16 出版日期

288 页数

USD 34.99 价格

Paperback

丛书系列

9780321605887 图书编码

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发表于2024-11-09

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Online Communities Handbook 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Online Communities Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to:

• identify the business objectives for your online community

• develop a community strategy to recruit and retain members

• create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate

• take advantage of free advertising opportunities

• use communities to gain market insights and establish a direct line to your customer base

In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own.

You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.

Online Communities Handbook 在线电子书下载 mobi epub pdf txt 在线电子书下载

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