Fashion Forecasting 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kathryn McKelvey 作者

Wiley-Blackwell

译者

2008-11-03 出版日期

232 页数

USD 49.99 价格

Paperback

丛书系列

9781405140041 图书编码

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Fashion Forecasting 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Fashion Forecasting 在线电子书图书描述

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends.

Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

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