The Next Big Thing pdf epub mobi txt 电子书下载 2025

☆☆☆☆☆

William Higham is a recognised and trusted trends expert. An experienced consultant, he undertakes a vast number of trend related projects, such as writing trend reports and running trend workshops, for clients such as Virgin, BBC, Hachette, Barclays, Diageo, BBH, and Budweiser. Frequently published in the media, he has led research campaigns to discover and quantify new trends and regularly speaks on trends at conferences throughout the world.

出版者:Kogan Page Ltd

作者:William HIGHAM

出品人:

页数:272

译者:

出版时间:200909

价格:£19.99

装帧:Hardback, Dimensions 234 x 156 MM Language English.

isbn号码:9780749454500

丛书系列:

图书标签:

hing
WilliamHIGHAM
The
T
Next
KoganPage
Big

下载链接在页面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

The Next Big Thing: The Complete Guide to Spotting and Forecasting Consumer Trends for Profit explains how to uncover new trends - enabling you to gain control, boost profits and gain competitive advantage.

Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The success or failure of global brands from Dove to Apple, McDonalds to Coca Cola is increasingly recognised as being trend-driven. For companies to survive, they will need to understand how to take advantage of these changes, rather than just react to them.

The Next Big Thing reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable you to anticipate, prepare for and benefit from trends.