Strategic Market Management (Strategic Market Managment)

Strategic Market Management (Strategic Market Managment) pdf epub mobi txt 电子书 下载 2025

出版者:Wiley
作者:David A. Aaker
出品人:
页数:341
译者:
出版时间:2009-12-30
价格:943.00 元
装帧:Paperback
isbn号码:9780470317242
丛书系列:
图书标签:
  • 英文 
  • 管理 
  • marketing 
  • Business 
  •  
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Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

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读了7章。成书年代还是太早了,用的例子都是Walmart和IBM等,读起来有点年代感了。

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读了7章。成书年代还是太早了,用的例子都是Walmart和IBM等,读起来有点年代感了。

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读了7章。成书年代还是太早了,用的例子都是Walmart和IBM等,读起来有点年代感了。

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读了7章。成书年代还是太早了,用的例子都是Walmart和IBM等,读起来有点年代感了。

评分

读了7章。成书年代还是太早了,用的例子都是Walmart和IBM等,读起来有点年代感了。

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