“An original and beautiful book. It suggests that the surestway to liberate ourselves is through the power of our ideas.”

—Nelson Mandela Foundation

“This is not just one of those books that makes you think.It challenges you to think. It demands that you think, andto beware of all those obstacles that would stop you from

trusting your instincts and finding an idea.”

—Lee Clow, Global Director of Media Arts,TBWAChiat Day

As an award-winning playwright, author, and WorldwideCreative Director of TBWA, John Hunt has witnessed againand again the power of original thinking to transform bothcompanies and individuals. In The Art of the Idea , Huntaddresses everyone from the global boardroom to the manon the street, bridging the gap with ease. Few can argue withHunt’s claim that it is ideas that move the world forward,and he refreshingly articulates that anyone can play: there

is no hierarchy to original thinking.

The Art of the Idea provides a toolbox for achieving excellenceand offers a new way of defining your world. By illustratinghow to create space so ideas can breathe, it provides

a lifeline to those who find themselves stuck in a rut.Unassuming, original, and accessible, the publicationincludes insights by this leader in creative thinking, andis accompanied by 20 original paintings and collages bythe internationally acclaimed South African artist Sam

Nhlengethwa. The Art of the Idea grants permission to trustour instincts, endure initial ridicule, and practice thinkingas a team sport.

Whatever your idea is about ideas, this book will change it.