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Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Arthur A. Thompson 作者

McGraw-Hill Education (ISE Editions)

译者

2005-06-01 出版日期

512 页数

USD 62.17 价格

Paperback

丛书系列

9780071119627 图书编码

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Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Strategy: Winning in the Marketplace" is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages than previous texts by these authors, this text offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this edition - a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence.

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