The Stranger's Long Neck 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gerry McGovern 作者

A & C Black Publishers Ltd

译者

2010-06-17 出版日期

224 页数

$ 28.19 价格

Paperback

丛书系列

9781408114421 图书编码

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发表于2024-09-20

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The Stranger's Long Neck 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Stranger's Long Neck 在线电子书图书描述

The long-awaited new title from THE corporate expert on building the right web presence to drive sales!

In an age that is exploding with information, it’s now critically important for companies to identify what truly matters on their Web site. The web customer is a “stranger” online to web teams who must work in a medium where it is very difficult to know who is clicking around on your site. Every Web site has a “long neck” or a small set of tasks that are very important to its customers. If you don’t make these tasks easy and fast to complete, your customers will go to your competition. This book will give you practical advice and case studies on how to tune in effectively to deliver precisely what your web customers want to make the sale!

Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. Named as one of the 100 most influential figures in e-commerce in the UK and Ireland, he has appeared on CNN , CNBC and BBC television and has been featured in numerous print media publications.

The Stranger's Long Neck 在线电子书下载 mobi epub pdf txt 在线电子书下载

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