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Going Global 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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William E. Nothdurft 作者

Brookings Institution Press

译者

1992-8 出版日期

132 页数

USD 15.95 价格

Paperback

丛书系列

9780815762034 图书编码

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发表于2024-11-24

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Going Global 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The globalization of markets, and the prospect of a Single European Market by the end of 1992 in particular, have heightened European attention to the export challenge and has spawned an intriguing array of export assistance services designed to help even the smallest business become a global competitor. Some of these initiatives are new and relatively untested; while others are well established and time-tested. The most interesting among them deal with exporting not as an end in itself but as part of a package of internationally development initiatives. In the struggle to become more internationally competitive and to increase exporting among its small- and medium-sized businesses, the United States has much to learn form its European trading partners. Going Global explores the principles that underlie European programs to help small and medium-sized firms export, and presents practical, policy-oriented guidance for creating high-yield export assistance programs in the United States in tough economic times.

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