Naked Finance: Business Finance Pure and Simple is a friendly, accessible, jargon-free guide that makes finance fun and interesting for ordinary humans-essential reading for all managers, not just the financial ones! Stripping the subject down to basics, Naked Finance provides a clear view of the three key skill sets necessary for all managers: know where you're going, understand what's going on around you and take control of where you're going. Naked Finance clears away all the technical issues surrounding financial management and lays bare the practical basics needed to make sound financial decisions. It shows how to identify financial objectives, outlines how to use financial information to understand a situation and create a plan to control costs, sales, profit, cash flow and long-term projects. Simply put, Naked Finance provides the skills necessary to manage a profitable business
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的确像推荐语说的'a painless (even fun) journey of financial management'，对公司个人理财有兴趣的不妨一读。内容包括用几种ratio计算投资回报率，读财务报表一类的实用知识。对系统学过business finance的人来说也是不错的温习工具书。赞排版：图文并茂，重点概念和公式一目了然。
评分的确像推荐语说的'a painless (even fun) journey of financial management'，对公司个人理财有兴趣的不妨一读。内容包括用几种ratio计算投资回报率，读财务报表一类的实用知识。对系统学过business finance的人来说也是不错的温习工具书。赞排版：图文并茂，重点概念和公式一目了然。
评分的确像推荐语说的'a painless (even fun) journey of financial management'，对公司个人理财有兴趣的不妨一读。内容包括用几种ratio计算投资回报率，读财务报表一类的实用知识。对系统学过business finance的人来说也是不错的温习工具书。赞排版：图文并茂，重点概念和公式一目了然。
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评分的确像推荐语说的'a painless (even fun) journey of financial management'，对公司个人理财有兴趣的不妨一读。内容包括用几种ratio计算投资回报率，读财务报表一类的实用知识。对系统学过business finance的人来说也是不错的温习工具书。赞排版：图文并茂，重点概念和公式一目了然。
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