Baked In pdf epub mobi txt 电子书下载 2025

简体网页||繁体网页

☆☆☆☆☆

亚历克斯·博古斯基（Alex Bogusky）

●世界最具创意广告公司Crispin Porter + Bogusky（CP+B）创始人。

●CP+B曾经服务于：微软、谷歌、美国运通、百思买、汉堡王、可口可乐、耐克、丰田、巴塔哥尼亚、联合利华等国际品牌。

●曾获数百项广告业知名大奖，2008年入选“艺术名人堂”，被《快公司》杂志誉为全球最具创新能力的公司之一。

●被《广告时代》杂志评为年度十佳广告代理商之首。

约翰·温莎（John Winsor）

●CP+B公司副总裁兼创意执行总监。

●善于运用协作、共同创造和众包打造自营销品牌。

出版者:Agate B2

作者:Alex Bogusky

出品人:

页数:152

译者:

出版时间:2009-10-29

价格:GBP 13.99

装帧:Hardcover

isbn号码:9781932841466

丛书系列:

图书标签:

创意广告
互动营销

下载链接在页面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general— companies can succeed in the 21st-century marketplace.