Media Performance 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Dr. Denis McQuail 作者

Sage Publications Ltd

譯者

1992-06-24 出版日期

368 頁數

USD 52.95 價格

Paperback

叢書系列

9780803982956 圖書編碼

Media Performance 在線電子書圖書標籤: communication McQuail 英文原版績效考核政治學大眾媒體傳播學 society

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發表於2024-12-27

Media Performance 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Media Performance 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Media Performance 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Media Performance 在線電子書用戶評價

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傳播學大師級作品。其實，MaQuail的文章雖然不好讀，但絕對稱不上難讀。Daisy同學以為，真正難讀的是那些動不動就用-ism的枯燥理論長文。

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Media Performance 在線電子書著者簡介

Media Performance 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Media Performance 在線電子書圖書描述

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the 'public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts. Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.

Media Performance 在線電子書下載 mobi epub pdf txt 在線電子書下載

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