Unmarketable 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Unmarketable

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Anne Elizabeth Moore 作者
New Press
譯者
2007-11-12 出版日期
262 頁數
USD 15.95 價格
Paperback
叢書系列
9781595581686 圖書編碼

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Unmarketable 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

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Unmarketable 在線電子書 圖書描述

A writer and activist investigates corporate America's inroads into--and alliances with--the cultural underground. ""There's an industry around you that works, whether you agree with it or not.""--Alec Bourgeois, Dischord Records label manager For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have used to build word of mouth are coopted by corporate America? What happens to cultural resistance when it becomes just another marketing platform? "Unmarketable" examines the corrosive effects of corporate infiltration of the underground. Activist and author Anne Elizabeth Moore takes a critical look at the savvy advertising agencies, corporate marketing teams, and branding experts who use DIY techniques to reach a youth market--and at members of the underground who have helped forward corporate agendas through their own artistic, and occasionally activist, projects. Covering everything from "Adbusters" to Tylenol's indie-star-studded Ouch campaign, "Unmarketable" is a lively, funny, and much-needed look at what's happening to the underground and what it means for activism, commerce, and integrity in a world dominated by corporations.

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