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Adam Arvidsson 作者

Routledge

译者

2003-04-11 出版日期

192 页数

USD 170.00 价格

Hardcover

丛书系列

9780415270441 图书编码

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发表于2025-03-12

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Marketing Moderninty 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.

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