How did that impressive graphic work’s idea come from? How was that unusual advertising poster actually approved by such a strict client? It is critical for designers to create unique graphic works, and yet, satisfy their clients simultaneously. What quite often happens to the designers is, however, that what a designer hopes to create is not what their client wants. This discrepancy may be solved by a better presentation. This book presents a variety of creative processes how to develop concepts and ideas of visual presentations as well as those brushed final works. This is a useful source for graphics designers and advertising professionals to learn the essence of winning visual presentations.
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