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Kenneth W. Gronbach 作者

AMACOM

译者

2008-07-03 出版日期

288 页数

USD 24.95 价格

Hardcover

丛书系列

9780814401811 图书编码

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发表于2024-11-23

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The Age Curve 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them - and their money. In "The Age Curve", marketing guru Ken Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Both eye-opening and compelling, "The Age Curve" will change the way companies look at their customers and how they court them.

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