Franchising Hospitality Services (Hospitality, Leisure and Tourism) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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作者

Butterworth-Heinemann

译者

2000-06-19 出版日期

296 页数

USD 51.95 价格

Paperback

丛书系列

9780750647724 图书编码

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Franchising Hospitality Services (Hospitality, Leisure and Tourism) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Franchising Hospitality Services (Hospitality, Leisure and Tourism) 在线电子书图书描述

"Franchising in the Hospitality Industry" provides an overview of the issues, debates and challenges associated with business franchising. Presented in two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others. This book gives an insight into the national and international activities of franchise operations within the hospitality service sector and the business dynamics associated with franchising in this context. It identifies examples of best practice from the point of view of both franchiser and franchisee, and gives a holistic understanding of all issues involved by showing them in a real life context.

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