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Why Mexicans Don't Drink Molson 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Andrea Mandel-Campbell 作者

Douglas & McIntyre

译者

2007-01-04 出版日期

328 页数

USD 34.95 价格

Hardcover

丛书系列

9781553652250 图书编码

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A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.

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