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Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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William O Bearden 作者

McGraw-Hill/Irwin

譯者

2003-01-31 出版日期

640 頁數

$ 135.60 價格

Ring-bound

叢書系列

9780072860580 圖書編碼

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發表於2024-12-29

Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing 在線電子書圖書描述

Marketing: Principles and Perspectives, 4e is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an Internet Marketing chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 4e offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fourth edition, however, the over-riding theme concentrates on building customer equity.

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