"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.
具体描述
读后感
评分
评分
评分
评分
用户评价
心血来潮搜了一下，居然没有新版只有旧版
评分心血来潮搜了一下，居然没有新版只有旧版
评分心血来潮搜了一下，居然没有新版只有旧版
评分心血来潮搜了一下，居然没有新版只有旧版
评分心血来潮搜了一下，居然没有新版只有旧版
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有