Shoptimism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Shoptimism

简体网页||繁体网页
Eisenberg, Lee 作者
译者
2009-11 出版日期
334 页数
231.53元 价格
丛书系列
9780743296250 图书编码

Shoptimism 在线电子书 图书标签:  


喜欢 Shoptimism 在线电子书 的读者还喜欢




点击这里下载
    

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-24


Shoptimism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Shoptimism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Shoptimism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Shoptimism 在线电子书 用户评价

评分

评分

评分

评分

评分

Shoptimism 在线电子书 著者简介


Shoptimism 在线电子书 图书目录


Shoptimism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Shoptimism 在线电子书 图书描述

In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life , leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

Shoptimism 在线电子书 下载 mobi epub pdf txt 在线电子书下载

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Shoptimism 在线电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

Shoptimism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


分享链接





Shoptimism 在线电子书 相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有