The Truth About Pay-Per-Click Search Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kevin Lee 作者

FT Press

译者

2009-03-29 出版日期

224 页数

USD 18.99 价格

Paperback

丛书系列

9780789738325 图书编码

The Truth About Pay-Per-Click Search Advertising 在线电子书图书标签: advertising-top2009

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The Truth About Pay-Per-Click Search Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Truth About Pay-Per-Click Search Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The Truth About Pay-Per-Click Search Advertising 在线电子书图书描述

In this book, world-renowned search marketer Kevin Lee brings together more than 50 absolutely crucial facts and insights marketers and entrepreneurs must know to successfully use pay-per-click search advertising to sell any product or service. The Truth About Pay-Per-Click Search Advertising doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations businesspeople can actually use, no matter what business they're in - consumer or B2B. Readers will learn how to improve targeting...manage to maximum profit and ROI...get the right measurements, and use them effectively...utilize search to build brands, not just sell products...improve conversions...avoid click fraud...make the most of analytics...go beyond "getting top position"...and much more. Lee also presents a complete glossary that demystifies the search industry's enormous array of hard-to-understand jargon. Unlike some competitive books, this one's simple to read, simple to use, up-to-date, and complete: it's the only guide to search marketing that today's businesspeople will ever need!

The Truth About Pay-Per-Click Search Advertising 在线电子书下载 mobi epub pdf txt 在线电子书下载

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