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Samuel L. Popkin 作者

University of Chicago Press

译者

1991-9-1 出版日期

332 页数

USD 39.55 价格

Hardcover

丛书系列

9780226675442 图书编码

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发表于2024-09-19

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The Reasoning Voter 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.

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Editorial Reviews Review "If you''re preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin''s The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice." (James Carville, Se...

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