International Strategic Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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J.B. McCall 作者

Routledge

译者

2004-06-17 出版日期

288 页数

USD 58.95 价格

Paperback

丛书系列

9780415314176 图书编码

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International Strategic Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

International Strategic Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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International Strategic Marketing 在线电子书图书描述

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178

International Strategic Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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