Business Stripped Bare pdf epub mobi txt 电子书 下载 2025
理查德•布兰森爵士（Sir Richard Branson）
维珍集团董事长，一位享誉全球的成功企业家、冒险家和商业偶像。
他的自传《Virgin商业帝国》（Losing My Virginity），以及商业书籍《管他的，就去做吧》（Screw It, Let's Do It）和《商界裸奔》(Business Stripped Bare)都是全球畅销书。
From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare , Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world’s biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue’s success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet. Combining invaluable advice with the remarkable and candid inside stories of Virgin’s greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
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读后感
这本书琐琐碎碎的回顾了维珍多项事业的故事，看着有点无聊。 给我的启发还是有的。1、布兰森对于服务作为核心的理念，2、企业的创新，3、布兰森个人积极的投入做企业宣传。 这本书琐琐碎碎的回顾了维珍多项事业的故事，看着有点无聊。 给我的启发还是有的。1、布兰森对于服务作...
评分创业应当使人们的生活充实和有意义，否则就根本不值得人们为之付出努力。 小规模、结构紧凑的公司经营起来更加得心应手。部分原因是小公司的员工感觉他们彼此之间的关系更加亲密。 不声不响地埋头工作，过于拘泥形式，以及兵营式的工作环境只会产生平庸的结果。 激励你的员...
评分 评分读这本书前，我不知道维珍。不清楚这个企业做什么。只对这名企业家有印象。读完之后，才知道他叫理查德·布兰森。 不说书的内容如何，但读完这本书后，我就很想体验一下维珍的产品和服务，即便是高于市场价，我仍想尝试一下。这就是这本书给我的感觉。 我想，他是另一种风格的...
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