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理查德•布兰森爵士（Sir Richard Branson）
维珍集团董事长，一位享誉全球的成功企业家、冒险家和商业偶像。
他的自传《Virgin商业帝国》（Losing My Virginity），以及商业书籍《管他的，就去做吧》（Screw It, Let's Do It）和《商界裸奔》(Business Stripped Bare)都是全球畅销书。
From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare , Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world’s biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue’s success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet. Combining invaluable advice with the remarkable and candid inside stories of Virgin’s greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
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读后感
读这本书前，我不知道维珍。不清楚这个企业做什么。只对这名企业家有印象。读完之后，才知道他叫理查德·布兰森。 不说书的内容如何，但读完这本书后，我就很想体验一下维珍的产品和服务，即便是高于市场价，我仍想尝试一下。这就是这本书给我的感觉。 我想，他是另一种风格的...
评分 评分one of the book introduced by my boss in a business class. Branson have created a very successful international company which named Virgin. i was very surprised when i heard that there is a company dare to named with "virgin ". which is some kind of wir...
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