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International Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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John B. Cullen 作者

Routledge

译者

2009-07-10 出版日期

528 页数

USD 89.95 价格

Hardcover

丛书系列

9780415800570 图书编码

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International Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This book covers the same material and more when compared with other international business texts, yet it is priced for the student's pocketbook. A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student's point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?" Log on to International Business' companion website for student and instructor resources, featuring Lecture Notes, Lecture Slides, a TestBank, Practice Quizzes, Flash Cards, and useful links: www.cullenib.com.

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