Futuretainment 在線電子書 圖書標籤: 文澤爾書友會 文化研究 形態 市場 E
發表於2024-11-23
Futuretainment 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Over recent years seismic changes have taken place in the structure and direction of the media and entertainment industries. Since the launch of the first commercial web browser, to the advent of broadband, digital downloads and on-line virtual worlds, patterns of consumer behaviour have adapted and evolved enormously, embracing new opportunities and having an indelible impact upon the commercial nature of media. Mike Walsh has been at the heart of this consumer revolution from its beginning and has been advising on how to react to it since. "Futuretainment" offers the sum total of his experiences and commentary, and offers an accessible approach to this complex and evolving subject. The book encompasses the traditional forms of media and entertainment and reveals how the rise of the internet, mobile devices, social networking, audience networks, user generated content, ubiquitous networks and the 'adaptive web', amongst other advances, has affected them forever. "Futuretainment" explains how consumer behaviour has combined with new technologies to enact these changes. The opportunities provided by the digital age for new ways of accessing and providing information have been embraced across the world and diverted the course of media. Entertainment and broadcasting are now in the hands of the consumer, rather than the media executive. The 23 insights in "Futuretainment" will reveal what this means for the future of entertainment.
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Futuretainment 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024